Golden Key is a real estate agency based in Warsaw (Poland) aimed at foreign and local clients looking for exclusive properties in the best areas of Warsaw and surroundings of the Polish capital.
The graphic identity is based on the name of the company: the gold key that can open the possibility of buying the house you desire. The logo is elegant and formal. The typographic choice is Beaufort Pro a classic style font, almost sans serif, which attributes a modern, elegant and readable appearance.
The color palette is based on the use of blue that represents the formality and experience that characterizes the company; The golden color emphasizes the tone of exclusivity and elegance of the brand. The concept extends to other applications such as the design of locks, which were used in different graphic and promotional materials, with which potential customers are invited to use the golden key to find the property they are looking for. Other elements like promotional keyrings allow to expand the use of the logo and the name of the brand.